St. Petersburg, FL (May 22, 2024) – The advertising experts at Valpak are helping consumers get more out of the mailbox with the launch of their latest direct mail innovation: Valpak Prime.

The industry-leading product bundle, which is being offered to a select group of businesses for 2025 (12 opportunities in total, or one per month), will elevate the visibility and reach of participating brands, with 100 million points of engagement possible. In addition to a first-of-its-kind "takeover" of the entire Blue Envelope, the package includes an oversized insert inside the envelope, as well as premium placement in USPS Informed Delivery emails, digital engagement across social channels and a full-page ad inside Valpak's sister property, Clipper Magazine, which reaches 25 million homes alone. Custom-designed sweepstakes and Instant Win components give consumers the chance to win prizes, ensuring maximum engagement with Valpak's audience of millions, and placement on ride-along postcards rounds out the extensive exposure delivered by Valpak Prime.

Consumer-favorite brands like Wendy's, Princess Cruise Lines and LEGOLAND® have seen significant consumer buzz tied to their placement on the Blue Envelope when paired with integrated social media campaigns, skyrocketing their visibility in homes across America and targeting fans with irresistible offers. Exclusive invitations for Valpak Prime are being sent to industry leaders in the streaming, entertainment, dining and retail categories and beyond this month. The upfront booking window to secure this limited inventory for 2025 runs from July 1 to September 1, 2024, creating anticipation and momentum around potential partnerships.

Jay Loeffler, Valpak's Chief Revenue Officer, shared his excitement for this brand-boosting product, saying, "This exclusive partnership program for 2025 offers brands a position that's unparalleled in the direct mail space. By combining the most powerful attributes of physical mail and the digital environment – and by exploring options outside of usual advertising channels – each 'takeover' represents an immense opportunity for this hand-picked group of brands to reach interested consumers on a nationwide scale. We can't wait to deliver 100% viewability in the mailbox for these partners, and for consumers: the brands and categories they've told us they want to see via our annual Valpak Readership Study."

As consumers continue to be price-conscious given the macroeconomic environment, Valpak Prime is set to come through with much-needed savings on brands shoppers love. Since Valpak's acquisition by privately held investment company AmatoMartin in November of last year – also the parent company of Clipper Magazine – the three have been working together to leverage their strengths and collaborate on similar cross-organization projects. Valpak Prime represents the first of many such initiatives as they continue in their mission to help people save, businesses grow, and communities thrive.

About Valpak

Valpak is the nation's premier direct mailer, trusted for 56 years by thousands of local and national businesses. We drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households, and we offer a diverse suite of additional, fully customizable solutions driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise or connect on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Media Contact

Tanya Creel
Director, Valpak Marketing & Communications
Corporate_Communications@valpak.com

St. Petersburg, FL (January 30, 2024) – Consumers across America have a very tasty reason to watch their mailboxes this February. Valpak®, trusted source for exclusive local and national savings, is teaming up with fast-food restaurant brand Wendy’s® to bring consumers plenty of deals on their favorite Wendy’s menu items.

Along with unbeatable offers on other products and services consumers love, Valpak is filling its flagship Blue Envelope with chances to save at participating Wendy’s locations nationwide. All envelopes include an offer for free 10-piece nuggets with any purchase for new users of the Wendy's app*, as well as the chance to instantly win a $20 Wendy's gift card.** The interior of all Valpak envelopes will also feature an origami activity in which consumers can fold their own paper French fries and fry box, adding whimsy and delight to their Blue Envelope experience.

As an added bonus, approximately 36.1 million homes will receive envelopes highlighting a BOGO Dave’s Single® cheeseburger deal, which can be redeemed using the two-sided coupon within the envelope, plus even more chances to save on Wendy’s menu items. The partnership also has major reach, extending across the Valpak product suite to touch consumers via USPS Informed Delivery and a jumbo postcard campaign (2.5 million homes).

Over 52 million households nationwide will receive these compelling offers featuring everyone’s favorite redheaded hamburger icon, with both brands anticipating high consumer engagement.

Chris Cate, Valpak President & CIO, shared, “Wendy’s has been America’s source for quick-serve delicacies for as long as Valpak has been helping consumers save money. We’re thrilled to partner with a brand that stands for quality, fun and flavor to bring some joy to mailboxes. I know I’m excited for my envelope to arrive!”

Wendy’s-branded envelopes are expected to arrive in homes from January 29 – February 24, 2024. Head to the mailbox for yours and enjoy a treat from America’s source for in-demand savings, on dining and beyond!

About Valpak

Valpak is the nation's premier direct mailer, trusted for 55 years by thousands of local and national businesses. We drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households, and we offer a diverse suite of additional, fully customizable solutions driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise or connect on Twitter: @Valpak and Facebook: @ValpakAdvertising.

About Wendy's

Wendy’s was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system. Wendy’s is best known for its made-to-order square hamburgers, using fresh, never frozen beef***, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy’s Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company’s support of the Dave Thomas Foundation for Adoption® and its signature Wendy’s Wonderful Kids® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy’s and its franchisees employ hundreds of thousands of people across over 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.

Media Contact

Tanya Creel
Director, Valpak Marketing & Communications
Corporate_Communications@valpak.com

*Offer available for a limited time at participating U.S. Wendy’s. Valid only for first-time Wendy’s App users. Wendy’s App download and account registration required. Offer must be redeemed in the Wendy’s App. See offer in the Wendy’s App for further details.

** No purchase necessary. Gift cards are randomly inserted into envelopes and 1 in approximately 75,000 envelopes has a gift card inside. Gift cards are subject to Wendy’s standard terms at wendys.com/gift-card-terms-and-conditions. Void where prohibited.

 **Fresh beef available in the contiguous U.S., Alaska and Canada.

St. Petersburg, FL (November 30, 2023) – Valpak, known for bringing exclusive deals and exciting content into homes across America, is delivering something extra special to mailboxes this December: $135,000 in total Instant Win cash.*

Just in time for peak holiday shopping season, Valpak’s iconic Blue Envelope of savings begins landing in homes on November 30, 2023, and lucky recipients could find real $100 checks made out to “Cash” in random envelopes, for a prize pool totaling $135,000 – Valpak’s largest to date.

Since 1998, consumers have won hundreds of thousands of dollars in cash and prizes through Valpak’s popular Instant Win program. The surprise and delight they’ve experienced upon finding no-strings-attached cash stashed among in-demand offers has generated a considerable amount of engagement. Read testimonials from real winners sharing their reactions to Instant Win at valpak.com/instantwin.

The chance to score a very merry $100 will be music to consumers’ ears, adding some cheer to their holiday shopping budget, but Valpak is doing even more to help put them in good spirits. As part of the promotion, Valpak is partnering with iHeartMedia, America’s holiday music destination. From timeless classics to country, jazz, rock, R&B and more, iHeartMedia has something for everyone at this special time of year. During the month of December, iHeartMedia stations across the country and on the iHeartRadio app will run radio spots letting consumers know that a holiday edition of the Blue Envelope is headed their way, and that they could unwrap a $100 gift from Valpak.

Chris Cate, Valpak President, shared, “Valpak is proud to deliver money-saving deals from local and national brands to families every month, but especially during the holiday shopping season. With every dollar counting, now, more than ever, we want to help them stretch their budgets as far as possible. From discounts on gifts for everyone on their list to seasonal services and the chance to win part of a $135,000 cash pool, Valpak hopes to deliver more savings, more merry and more magic to the mailbox this holiday season!”

Valpak envelopes featuring this promotion arrive in homes until January 2, 2024.

 

About Valpak

Valpak is the nation's premier direct mailer, trusted for 55 years by thousands of local and national businesses. We drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households, and we offer a diverse suite of additional, fully customizable solutions driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise or connect on Twitter: @Valpak and Facebook: @ValpakAdvertising.

 

*No purchase necessary. Void where prohibited. $100 checks are randomly inserted. 1 in approximately 50,000 envelopes has a check inside. Giveaway is sponsored by Valpak Direct Marketing Systems, Inc. 1 Valpak Ave. N. St. Petersburg, FL 33716.

New York, NY (November 28, 2023) – Building upon the successful acquisition of Clipper Magazine, AmatoMartin continues to expand its portfolio of marketing solutions, fostering savings for consumers and growth for businesses.  

AmatoMartin, a privately held investment holding company, is thrilled to announce its strategic acquisition of Valpak, a respected marketing and advertising solutions provider and industry leader in direct mail. This milestone aligns seamlessly with AmatoMartin's mission to help businesses grow and consumers save.   

With a dedicated workforce exceeding 1,000 professionals, Valpak is set to play a pivotal role within the AmatoMartin portfolio. Collaborating alongside Clipper Magazine, the direct marketing powerhouses are poised to transform the sector, redefining how businesses connect and transact with local consumers in the mailbox and inbox. A steadfast commitment to enhancing consumer savings and engagement remains paramount, amplified by streamlined access to offers with the ability to interact or purchase offers offline or online for local and national businesses. Valpak's expansive network converging with Clipper Magazine's extensive reach paves the way for unparalleled savings and an abundance of opportunities for consumers.  

AmatoMartin's John Amato expressed enthusiasm about the acquisition, stating, "The integration of Valpak into our portfolio marks a watershed moment in the marketing and advertising industry. Pairing Valpak with Clipper Magazine broadens our reach with a market-leading 60 million households, through publications and shared mail, with hyper-targeting capabilities spanning the US offline and online through our leading digital and e-commerce platforms, serving our over 50,000 business customers. Our commitment lies in harnessing the collective strengths of Valpak and Clipper Magazine to forge a dynamic and comprehensive solution catering to businesses and consumers alike. This heralds an era of unprecedented scale and innovation."  

Solomon Partners served as exclusive financial advisor to Valpak. Salem Partners served as financial advisor to AmatoMartin. 

This acquisition exemplifies AmatoMartin's unwavering dedication to innovation, entrepreneurship, and transforming business sectors. Their vision for a future where businesses can connect with target audiences in a seamless and sophisticated way, while delivering enhanced savings to consumers, solidifies this as an ideal addition to the AmatoMartin portfolio.    

 

About AmatoMartin 

AmatoMartin is a privately held investment holding company headquartered in New York. The firm's holdings employ more than 1,850 professionals, serving 65,000 business customers, reaching over 60,000,000 homes across the US. 

 

About Valpak 

Valpak is the nation's premier direct mailer, trusted for 55 years by thousands of local and national businesses. We drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households, and we offer a diverse suite of additional, fully customizable solutions driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise or connect on Twitter: @Valpak and Facebook: @ValpakAdvertising.

 

St. Petersburg, FL (October 18, 2023) – Valpak, America’s trusted source for exclusive savings and engaging, consumer-moving content, is joining in on some hometown fun this month.

The St. Petersburg, FL-based direct mail advertising company is onboard to sponsor the upcoming CRIT Championship bike race. This day-long, multi-activity event will bring the speed and excitement of professional bicycle racing to the streets of downtown St. Petersburg. Activities include a FUNdo ride and a kids’ ride, followed by the women’s and men’s pro races. Riders and spectators alike are sure to be inspired by the breathtaking scenery while enjoying all the eclectic offerings of St. Petersburg’s vibrant downtown area. 

Set to be the first CRIT Championship race held in St. Petersburg, the event is already generating engagement across the state of Florida, and especially within Valpak’s workforce. To raise awareness among the public, Valpak is mailing a special advertising insert featuring a $10 off offer, applicable towards the reserved premium viewing section hosted at Green Bench Brewing Co. – a St. Petersburg-based brewery and downtown fixture popular among locals. It’s Valpak’s way of reaching out to fans statewide to promote the event, invite neighbors out and to do what they do best: help people save.

Valpak is also encouraging employee participation in the event (particularly the FUNdo ride), advertising it internally and suggesting that Valpak team members bring their families and friends out for a day of sunshine, physical activity and community involvement. Supporting health and wellness initiatives is a priority for Valpak, and employee enthusiasm around the sponsorship is high.

Chris Cate, Valpak CEO & President, emphasized, “Helping people save, businesses grow and neighborhoods thrive is the cornerstone of the Valpak brand, and we actively encourage community engagement among our colleagues. We can’t wait to get outdoors, get moving and support this race. We hope it’s the first of many times that we welcome the CRIT Championship to the Tampa Bay area!”

“We’re thrilled to be coming to St. Petersburg for our CRIT Championship event, showcasing the top cycling talent in America,” said Justin Williams, Founder, L39ION of Los Angeles. “To have the support of the local community and local companies like Valpak shows what a great cycling town St. Petersburg is and how big CRIT racing is becoming. We couldn’t be more excited!”

Valpak has partnered locally and nationally with widely recognized organizations like Stamp out Hunger, Toys for Tots, Humane Society, PARC Center for Disabilities, Earth Day and Dress for Success on initiatives that directly benefit its neighbors. Working to support these worthy causes brings the company together while strengthening their local roots. For more information on Saturday’s event, please visit critchampionship.com.

About CRIT Championship

Criteriums, also known as “crits,” are changing race culture for the better. Instead of slogging up remote mountains, CRITS speed through downtown streets like getaway cars, taking tight turns at 30mph with fields of a hundred racers or more. Some of the biggest events are late at night, under stadium lights enveloped by spectators with raucous MCs and light shows. The experience is nothing short of electrifying, and the most spectator-friendly event in the sport of cycling. A lapped race on a closed-circuit set-in cities, laps are usually a half-mile to 1.5 miles long with 4+ turns. Total race distance can range from 15 miles (beginner) to 60 miles (professional); approximately 25 minutes to 1 hour 55 minutes.

About Valpak

Valpak is the nation's premier direct mailer, trusted for 55 years by thousands of local and national businesses. We drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households, and we offer a diverse suite of additional, fully customizable solutions driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise or connect on Twitter: @Valpak and Facebook: @ValpakAdvertising.

St. Petersburg, FL (February 24, 2023) – Valpak, America’s direct mail marketing leader and trusted source for data collection capabilities, recently welcomed local Tampa Bay area technology CEOs to its manufacturing facility to discuss raising the area’s profile as a center for technological innovation.

The event marked the first 2023 meeting of the Tampa Bay Tech CEO Council, a select peer group within the larger non-profit organization that brings together the “largest and fastest growing tech organizations in Tampa Bay and beyond.” With a focus on engaging and uniting the local technology community, it has worked to foster industry growth in the greater Tampa Bay and St. Petersburg areas for 22 years.

Valpak CEO & President Chris Cate welcomed the CEO Council, a collaborative group of 38 executives from industry-leading tech companies in the area, to its state-of-the-art production facility on February 15. The Valpak Manufacturing Center – where Valpak prints and mails hundreds of millions of direct mail pieces each year – is itself a testament to technological innovation, making it the ideal setting for this gathering.

Cate led a tour for attendees, highlighting the technological capabilities of the 470,000 square foot building that is virtually run by automation. He also offered an operations overview and description of how Valpak helps local businesses grow, consumers save and neighborhoods thrive, all thanks to its cutting edge technological infrastructure. Together, the CEO Council discussed challenges and opportunities around hiring and retaining local talent in the area, as well as how to help each other grow through referrals and/or direct collaboration. Both tasks will remain core objectives of the peer group, with select CEOs already partnering with local high schools and colleges on educational initiatives.

Having served on the Board of Directors for Tampa Bay Tech for five years, Cate is no stranger to capitalizing on innovation to grow a company. He brings expertise built on decades of work in IT, including supporting the development of the Valpak Manufacturing Center and countless business transformations.

When asked about his path to CEO and how IT has factored into the evolution of his career, he said, “My technology background and mindset have directly contributed to my ability to take on the CEO role. Building forward-thinking teams that execute and achieve their goals, leading with an Agile Enterprise/Servant Leadership focus and driving a culture of innovation that generates company growth are all highly transferrable skills. These have prepared me for my current role, and I hope to leverage them into success for the CEO Council as we work to foster a thriving tech hub in Valpak’s backyard.”

Jack Berlin, CEO at Tampa software company Accusoft and Chair of the CEO Council added, “Many thanks to Valpak for hosting the first CEO Council of 2023. The entire group, myself included, was so impressed with the investment, efficiency and range of technology being used at the VMC.  A facility like this sparks many conversations about what is possible in the Tampa-St. Pete area, which is full of innovators and future tech leaders. What a wonderful ambassador Chris and Valpak are for the region.”

Synergy between Valpak and the local tech community has encouraged the company to explore new opportunities in data collection, business intelligence and digital marketing, with a discernible increase since Cate was promoted to CEO & President in 2021. It’s also led to a collaboration with a local cybersecurity company, saving Valpak thousands of dollars and helping local businesses to thrive – a core part of the Valpak mission.

For Valpak, the recent CEO Council event was part a larger, fruitful discussion about the area’s emergence as a technology hub. Since 1968, the company has been a staple in the greater Tampa Bay community, delivering the Blue Envelope of savings to 41 million homes across the country from its St. Petersburg location. It looks forward to continuing this mission as it collaborates with other tech leaders to support and develop the next generation of talent in Tampa Bay.  

 

About Tampa Bay Tech

Tampa Bay Tech is a non-profit technology council engaging and uniting the local technology community for 22 years. Through our memberships and partnerships, our mission is to build a radically connected, flourishing tech hub where opportunity is abundant for all. To learn more about getting involved with a membership for your company visit www.tampabay.tech.  

About Valpak

Valpak is the nation's premier direct mailer, trusted for 55 years by thousands of local and national businesses. We drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households, and we offer a diverse suite of additional, fully customizable solutions driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise or connect on Twitter: @Valpak and Facebook: @ValpakAdvertising.

St. Petersburg, FL (January 31, 2023) – Valpak, the leader in American household data, direct marketing and omnichannel media solutions, today announced one thousand lucky consumers will find a $10 cash prize in their Valpak Blue Envelope in February. A new twist on the company’s long-running Instant Win program, the new campaign is just one more example of Valpak’s commitment to help consumers, small businesses and major brands get ahead, even in a challenging economic environment.

During the month of February, Valpak will place $10 bills in 1,000 envelopes to bring a smile to consumers’ faces when they open their envelope. The $10 prize is just enough to brighten someone’s day and whether consumers find a cash prize or not, they will discover valuable savings to help them stretch their budgets and learn about amazing products and services offered at discounts. Local and national advertisers partner with Valpak to efficiently drive sales growth and brand awareness in both local neighborhoods and valuable targeted nationwide audiences across 41 million high-value households with an average income of $130,000. Studies show the Blue Envelope has a 92% open rate.

The Blue Envelope, as well as Valpak’s digital and omnichannel solutions, have proven to be among the nation’s most effective advertising and promotions vehicles, even more so during inflationary and uncertain economic times, when consumers are most interested in savings and discounts.

“Valpak understands the economy is softening, so in addition to great savings from thousands of advertisers, our February cash prizes can help consumers grab a cup of coffee, help at the gas pump, or contribute to family groceries. Our goal is to continue to show our appreciation to the neighborhoods we serve by helping consumers save and local businesses grow,” said Chris Cate, CEO and President of Valpak.

Valpak will display a prominent creative message on the outside of its Blue Envelope alerting consumers that they could be a lucky instant winner and find a $10 bill inside. Plus, they’ll offer details on how consumers could cash in on $500 by sharing a photo on Valpak’s Facebook page At times, Valpak also features sponsored prizes, such as movie & concert tickets, retail gift cards, and codes that can be redeemed online. 

Valpak’s decision to insert cash prizes in February comes from its desire to continually engage with consumers and keep their needs top-of-mind.  Valpak recently surveyed 1,500 U.S. adults to understand their priorities for 2023. While health-related issues, such as losing weight, eating healthier and exercising more, are the top priorities, saving money ranked highly, with 36 percent of all consumers saying it was one of their new year resolutions. They also say that products and services that make them happy and comfortable are their most important priorities when making purchases. You can see the full results of the survey here.

 

About Valpak
Valpak is the leader in American household data, direct marketing and omnichannel media solutions for local and national businesses and brands. The nation's premier direct mailer, Valpak is trusted by 34,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented direct marketing and digital advertising solutions that work. Its deep data insights into American households allow Valpak to segment and target consumers and neighborhoods to maximize ROI for advertisers and deliver the highest levels of transparency and accountability. For decades, Valpak has helped consumers save, businesses grow and neighborhoods thrive. Its network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across the U.S. Each month, its Blue Envelope of savings mails to 41 million demographically targeted households in 43 states. Visit valpak.com/advertise to see what Valpak Direct Marketing can do for your business, and connect with Valpak on Twitter: @Valpak and Facebook: @ValpakAdvertising.

St. Petersburg, FL (December 7, 2022) – Valpak, the leader in American household data, direct marketing and omnichannel media solutions, today outlined key aspects of its ongoing transformation as a modern powerhouse in consumer marketing and media solutions. Valpak is innovating a dynamic and growing range of data-driven products and capabilities that are increasing marketing efficiency, brand awareness and sales lift for local and national advertisers.

Major technology and business investments have placed Valpak at the nexus of consumer data and analytics, household and neighborhood insights, and advances in direct mail and omnichannel engagement, to help advertisers better understand, influence and activate purchasing among American consumers nationwide.

“We want national and local advertisers to understand the New Valpak,” said Benjy Uhl, executive vice president of audience and product development for Valpak. “When people see the tools, technology, data, and media options we offer today, they understand that Valpak should be prominently considered within their marketing mix. The company’s continuing innovation is a major reason Valpak is significantly out-performing today’s resurgent multibillion-dollar direct marketing and mail industry.”    

Valpak is partnering with the CMO Council on a compelling webinar presentation to be held Dec. 13 exploring the importance of household-level consumer insights and targeting beyond digital engagement data. The event is entitled “Reality Check: Aspirational Marketing or Precision Targeting.” You can register for the webinar here: https://www.cmocouncil.org/thought-leadership/events/reality-check-aspirational-marketing-or-precision-targeting

Leadership in Consumer Data & Targeted Mail

Over the past few years, Valpak has built a robust, state-of-the-art consumer data and analytics platform incorporating thousands of data points across billions of records of internal and external data sources covering such factors as ongoing purchase behavior, property information, income levels, credit worthiness, household size and demographics, and much more.

The combination of Valpak’s data, analytics and advanced print, distribution and mail capabilities allow brands to effectively target consumers at the household-level. Valpak can reach any home in the US with the ability to leverage a curated subset of 41 million high-value homes as well as segment and target buyers digitally. The average income of Valpak households is 28% higher than the average US household.

Unique within the industry, Valpak’s Household Select technology allows brands for the first time to reach specific households both locally and nationally with targeted advertising and offers within its iconic shared Blue Envelope. Household Select creates the industry’s most cost-effective targeted mail solution. Using predictive analytics, Valpak can effectively reach consumers across a wide range of factors, such as purchase preferences, buying cycle, household moves, pregnancy, milestone events, like birthdays or graduation and aging into Medicare. Studies show the Blue Envelope has a 92% open rate.

Other fast-growing direct mail media solutions include targeted post card advertisements and Valpak’s new Premier Plus. Premier Plus is a new national brand advertising solution that converts the back of Valpak’s iconic Blue Envelope into an eye-catching billboard that receives 100 million impressions across high-value U.S. households with 100% viewability.

Metrics-Driven Campaigns

Valpak’s metrics-driven solutions demonstrate superior return on marketing spend and allow advertisers to continuously improve the performance of their campaigns.

“Both national and local advertisers see the power of partnering with Valpak at a time when consumers are being stretched by inflation and weakening economic conditions and are looking for savings,” said Uhl. “We work with more than 34,000 local and national advertisers to design programs that optimize results based on our consumer insights, deep understanding of local neighborhoods, and continuous analysis of campaigns. Valpak creates a strategy with clients at no cost in advance of a campaign to understand how they can achieve optimal results.”

Omnichannel and Digital Capabilities

Valpak is augmenting its direct mail offerings with omnichannel capabilities that multiply its impact with consumers. The company has forged a partnership with the U.S. Postal Service and their Informed Delivery Service. Informed Delivery is a free USPS service used by some 50 million households. Subscribers receive advance images of their daily mail from their mobile devices via email and a user-friendly dashboard. Through its partnership with the Postal Service, Valpak can create fully enhanced graphics of its advertising and offers, giving consumers another channel for brand engagement. USPS studies show that its notifications have an open rate of approximately 65% and drive a 20-30% click through rate on promotions and ads.

Valpak is also working with location-based mobile advertising platforms to further engage and retarget consumers and drive increased sales results with mobile ads and offers to households receiving direct mail print ads.

In addition, the company offers a full suite of digital marketing solutions, including social media, online display and mobile advertising, search engine marketing, web site design and more. Advertisers can also advertise on the Valpak.com and mobile app where millions of consumers go to find deals.

About Valpak
Valpak is the leader in American household data, direct marketing and omnichannel media solutions for local and national businesses and brands. The nation's premier direct mailer, Valpak is trusted by 34,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented direct marketing and digital advertising solutions that work. Its deep data insights into American households allow Valpak to segment and target consumers and neighborhoods to maximize ROI for advertisers and deliver the highest levels of transparency and accountability. For decades, Valpak has helped consumers save, businesses grow and neighborhoods thrive. Its network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across the U.S. Each month, its Blue Envelope of savings mails to 41 million demographically targeted households in 43 states. Visit valpak.com/advertise to see what Valpak Direct Marketing can do for your business, and connect with Valpak on Twitter: @Valpak and Facebook: @ValpakAdvertising.

 

Press Contact:

GlobalFluency

Kevin Sugarman
ksugarman@globalfluency.com
408-677-5300 x 118

St. Petersburg, FL (October 25, 2022) – Valpak, the leader in American household data, direct marketing and omnichannel media solutions, today announced Premier Plus, a powerful new national brand advertising solution that converts the back of Valpak’s iconic Blue Envelope into an eye-catching billboard that receives 100 million impressions across high-value U.S. households with 100% viewability. Advertisers can utilize Premier Plus to deliver the right message to the right households while integrating a range of digital and omnichannel marketing extensions.

Valpak’s outside-the-envelope ads are proven to drive exceptional recognition and measurable results for national brands, such as Tennis Channel, HGTV, Legoland, Shutterfly and Panera. With the introduction of Premier Plus, Valpak has now dramatically expanded the size and graphic appeal of these ads to take over the entire back of its Blue Envelope, creating opportunities for striking visual advertising. The Valpak Blue Envelope delivers a rich and valued array of targeted national and local advertising content and offers to homes across America. It is widely recognized and anticipated by consumers nationwide, with tests showing it has an open rate of 92% of all targeted households.

"Valpak has been an instrumental partner in supporting our television and streaming programming objectives,” said Neil Roberts, Executive Director of Marketing at Tennis Channel, a subsidiary of the Sinclair Broadcasting Group.“Leveraging various Valpak products, we’ve run both very targeted programs all the way up to presenting our coverage of the French Open on the cover of all 41 million Valpak envelopes.”

In addition to its breakthrough envelope billboard advertising, Premier Plus reaches millions of households through a variety of digital channels, including the U.S. Postal Service’s Informed Delivery Service. Informed Delivery is a free USPS service subscribed to by some 47 million households. Subscribers receive preview images of their mail directly to their mobile devices via email and a user-friendly dashboard. Through its partnership with the Postal Service, Valpak can create fully enhanced graphics of its envelope displaying Premier Plus advertising, giving consumers another channel for brand engagement.

“We hope national brands and their advertising agencies take a close look at Premier Plus as they assess the best media buys to reach and engage consumers,” said Jay Loeffler, Chief Revenue Officer of Valpak. “Valpak reaches over 41 million homeowners and families with an average income of $130,000, offering advertisers a powerful alternative to television or out-of-the-home advertising. Advertisers achieve some 100 million media impressions and 100% viewability among targeted households.”

“Valpak’s unmatched household data insights and targeting capabilities at scale across demographics, location, income, home value, purchasing history and much more create opportunities for segmenting a brand message to increase its impact. Valpak’s wide range of digital media and measurement tools and solutions provide even more value and accountability to advertisers,” Loeffler added.

About Valpak
Valpak is the leader in American household data, direct marketing and omnichannel media solutions for local and national businesses and brands. The nation's premier direct mailer, Valpak is trusted by 34,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented direct marketing and digital advertising solutions that work. Its deep data insights into American households allow Valpak to segment and target consumers and neighborhoods to maximize ROI for advertisers and deliver the highest levels of transparency and accountability. For decades, Valpak has helped consumers save, businesses grow and neighborhoods thrive. Its network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across the U.S. Each month, its Blue Envelope of savings mails to 41 million demographically targeted households in 43 states. Visit valpak.com/advertise to see what Valpak Direct Marketing can do for your business, and connect with Valpak on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Media Contact:
Kevin Sugarman
ksugarman@globalfluency.com
408-677-5300 x 118  

St. Petersburg, FL (May 13, 2022) – On May 14, postal carriers with the National Association of Letter Carriers (NALC) will collect non-perishable food from customers along their routes, and deliver the food to local food banks, hoping to replenish food pantries throughout the United States with the Stamp Out Hunger campaign – the country's largest one-day food drive. As of 2019, the total collected since the first food drive (in 1993) was approximately 1.75 billion pounds.

Valpak Direct Marketing Systems is proud to continue its longstanding tradition of supporting the NALC's initiative, most recently producing and distributing 115 million postcards promoting the food drive to households nationwide. Other sponsors include the USPS, Kellogg's, CVS Health, the United Way and many others.

"Since 2003, Valpak has helped the NAIC in tackling the widespread problem of hunger across America, raising awareness for the food drive with direct mail, volunteering in our communities and collecting donations at our manufacturing center," shares Valpak CEO Chris Cate. "Since 2011, Valpak employees have collected nearly 45,000 lbs. of food to help re-stock local food banks in Tampa Bay. That equates to approximately 37,500 average-size meals."

Valpak encourages the public to participate as well by filling up a bag (or more) with items such as soup, cereal, peanut butter, tuna and other non-perishable items. Letter carriers will pick up donations left at the mailbox this Saturday.

The NALC food drive began 30 years ago, noting the severe shortage of food that families encounter in the summer months. With many children receiving food from school programs, families are hit extra hard when children are out of school for the summer. In addition, late spring is often the time when food banks are struggling, as the donations received during the Thanksgiving and Christmas holidays have long been depleted.

Record-high inflation, unemployment and rippling effects of the pandemic have increased food insecurity, with more Americans now turning to food banks and community programs to help put food on the table. Today, more than 38 million people, including 12 million children, in the U.S. are food insecure (USDA). This year donations are at a greater need than ever.

For more information about the local food drive in your area, ask your letter carrier, contact the local post office, or visit: www.nalc.org/food; facebook.com/StampOutHunger; or twitter.com/StampOutHunger.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Chris Bilotta
Director, Promotions & Partnerships
Valpak
727-319-5496
chris_bilotta@valpak.com

St. Petersburg, FL (January 27, 2022) – Direct mail advertising leader Valpak is amplifying a message of awareness and education to its audience of over 41 million homes this February. With the support of Crayola, the brand that sparks imagination through color, the company is launching its "Celebrate Our CommUNITY: A Tribute to Black History Month" campaign.

Inclusion and expression take center stage in this campaign, with part of the iconic Valpak Blue Envelope transformed into a custom Crayola coloring page. Consumers are invited to "Color their communities" on the inside of the envelope, then share their masterpieces on Valpak's Facebook page with tags #ColorYourCommunity #Entry. Randomly selected winners of four (4) drawings will each receive $500, plus $500 in Crayola product will be donated to their school of choice.

To help consumers express themselves, each CommUNITY envelope contains an offer for $.50 off any one (1) pack of 24-count Crayola Colors of the World crayons – the lead product from an inclusive coloring tools line designed to represent over 40 global skin tones. Plus, consumers have a chance to win a free Crayola Colors of the World product (crayons, markers, colored pencils, coloring books) instantly, just by looking through their envelope.

Advertisers inside the envelope will have the opportunity to display special graphics on their ads to self-identify as Black-owned or show support for the campaign. Valpak will also celebrate important Black history milestones and feature Black-owned businesses on their social media channels, and in other initiatives throughout the year. By seeking out Black-owned businesses in Valpak advertising areas and offering support, they hope to highlight the importance of diversity – in their envelope and in the neighborhoods they serve. Finally, Valpak will engage and celebrate their employees by encouraging discussions about cultural appreciation within their workforce.

Chris Bilotta, Director of Promotions and Partnerships at Valpak, shared, "At Valpak, we believe in energizing the savings game for all and in connecting all the wonderfully diverse businesses in a community to their ideal audiences. We're grateful for the chance to partner with Crayola to amplify a message of inclusion and expression as we celebrate Black History Month, this February and year-round."

Mimi Dixon, Director, Brand Activation and Content at Crayola, added, "The Valpak and Crayola Colors of the World partnership not only continues the goal of inspiring kids to creatively and accurately color themselves into the world they see around them, but also celebrates inclusion with the common goal of increasing representation and fostering a greater sense of belonging and acceptance. This is a first-of-its-kind partnership for Crayola, and we look forward to the colorful consumer engagement and expression."

Valpak brings its local-first focus together with the creative potential embodied by Crayola to honor Black History Month in neighborhoods between January 29 and February 28. Consumers can head to valpak.com to learn more.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

Crayola Media Contact
Erika Merklinger
PR & Communications Manager
Valpak
(610) 253-6272 ext. 4625
eamerklinger@crayola.com

St. Petersburg, FL (January 13, 2022) – After a successful and collaborative two-year market test with the United States Postal Service (USPS), PlusOne – Valpak's stand-alone postcard mailer – was recently approved by the Postal Regulatory Commission (PRC) as an official USPS product.

Valpak was on the ground floor of the PlusOne market test, partnering with the USPS and driving results for participating clients. The PlusOne postcard offers advertisers a streamlined, trackable marketing solution supported by Valpak's local sales network and best-in-class, data-driven targeting for a personalized program.

Per the USPS Filing: "Plus One has demonstrated efficient and simple operational implementation, indicating its ability to financially enhance the Postal Service's business model, solidifying mail presence in existing markets while facilitating expansion into new markets, and displaying the Postal Service's willingness to innovate around its core mail products. With an enhanced mail channel offering, Plus One increases impressions for advertisers and offers a gateway for small businesses..."

Thanks to the efforts of and a continued partnership with the USPS, Valpak has leveraged PlusOne as a cost-effective way to grow circulation and frequency across their product suite. Their iconic Blue Envelope has increased more than 15% in volume since the inception of the PlusOne market test in October 2019, with solo postcards and digital advertising solutions expanding as well.

Valpak has continued to invest in innovation and launched the USPS's Informed Delivery with fully enhanced graphics, URLs and tracking for all PlusOne postcards. Informed Delivery is a free USPS service allowing consumers to preview their scannable mail and manage package delivery before items reach the mailbox, sending preview images directly to their mobile devices via email and a user-friendly dashboard.

Benjy Uhl, Executive Vice President of Audience & Product Development at Valpak, said, "By extending Valpak's PlusOne postcards into the digital and email space, small businesses are building multi-channel campaigns with ease. These turnkey solutions eliminate the friction of marketing and help advertisers get their message out effortlessly."

As businesses explore more ways to connect with their desired households, Valpak is expected to have a record-setting year. For Valpak, success goes beyond volume and circulation growth; it's also reflected in the number of clients who thrive due to additional consumer traffic and the end-consumers who benefit from better offers in their mailboxes.

To learn more about Valpak and PlusOne, visit https://www.valpak.com/advertise/postcards-targeted. Consumers interested in Informed Delivery are encouraged to verify that they reside in an eligible ZIP Code and sign up for the service (at no cost to them) by visiting informeddelivery.USPS.com.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

St. Petersburg, FL (January 5, 2022) – New year, new opportunity to kick it off right with the Valpak Blue Envelope! To help with holiday shopping hangovers and New Year's resolutions, Valpak's January envelope is designed to delight consumers with the chance to instantly win $100 PLUS an extra $1,000 cash when they register on valpak.com.

Since 1998, Valpak consumers have won millions of dollars in cash and prizes by opening their Blue Envelopes. Every month they can look forward to potentially finding these no-strings-attached surprises inside, and Valpak is taking it to a whole other level this January.

In addition to upping the Instant Win pot, Valpak is also spreading the word on the inside of the envelope, with images and testimonials from a few of their raving fans.

Fans like Lania S. from Englewood, OH, who gushed, "I couldn't believe I had $100 in my hand! Wow! All day I went around telling everyone about Valpak. I enjoyed telling others about the check and also having extra spending money in my pocket. Thank you!"

Dee O., a fellow winner from Seattle, WA, added, "It is wonderful to win $100 just for looking through the money-saving coupons that I look forward to receiving anyway. Thanks Valpak!"

The excitement of an unexpected windfall as we head into a new year will leave lucky winners feeling like Patricia R. from Garland, TX: "Wow-weeeee! I always open Valpak to look for my favorite coupons, so I almost overlooked the blue $100 Instant Winner envelope. I'm just thrilled to actually win. It feels great. Thanks!"

Consumers can read news coverage about Instant Win and view videos from more past winners at https://www.valpak.com/promotions/instantwin. All Instant Winners are encouraged to join in the fun and share their stories with Valpak.

Chris Bilotta, Director, Promotions and Partnerships at Valpak, shared, "We love delivering local savings to mailboxes across America, and we definitely love treating our neighbors to moments of joy whenever possible. By making our first envelope of 2022 all about Instant Win, we hope to give consumers 1,000 reasons to 'Open Up the Neighborhood' and explore... and maybe win some money to help them do it!"

According to a recent readership study, 93% of households receiving Valpak open and look through the envelope for exclusive deals – and surprises – inside. With a reach that's continually expanding to new communities, that's more businesses growing, neighborhoods thriving and consumers saving in 2022. Consumers can find this special Instant Win Valpak envelope in their mailboxes now through January 31.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

St. Petersburg, FL (December 10, 2021) – Valpak, the company that delivers the Blue Envelope of Savings to millions of mailboxes each month, continues to innovate in the direct mail space. Building on the success of their neighborhood-targeted postcards, Valpak recently unveiled a new automated monthly mailer that transforms life events into opportunities for connection: Event Postcards.

Valpak's newest product is designed to create memorable moments between consumers and local businesses around specific life events: moving, buying a home, celebrating a birthday or aging into Medicare. It leverages data and demographics to narrow the audience by location, age, income level and more. Advertisers simply choose their audience focus, ZIP code(s), quantity, life event and ad template and Valpak returns a 6"x9" postcard with customized messaging to a new audience each month. Because Event Postcards are automated and turnkey, mailing lists, design, postage and personalization (where available) are all included at one low rate.

Drives Consumer Engagement

Beyond convenience, the effectiveness of life event-specific postcard advertising is supported by consumer behavior. In a March 2021 survey, 64% of respondents indicated they change all or some service providers after relocating or purchasing a home. Valpak's "New Mover" Event Postcards enable businesses to cost-effectively mail "Welcome, new neighbor" offers targeted to new homeowners or new movers.

Similarly, Valpak's "Birthday Mailer" Event Postcards utilize household-level age and income demographics to profile a business's best prospects. Consumers want to receive birthday offers in the mail, with 83% agreeing that mail addressed to them for their birthday is appealing and 87% indicating they would likely redeem a personalized birthday postcard offer.

With roughly 10,000 Americans aging into Medicare each day, Valpak also saw a need to develop an audience focus to reach eligible seniors in search of benefits and plan comparisions. Health care agents and insurance providers can now leverage "Medicare" Event Postcards to establish themselves as trusted advisors available to help consumers navigate everything from aging in and open enrollment to supplemental and life insurance.

Valpak CEO Chris Cate shares, "If your business is looking to connect with consumers in a meaningful way, these mailings are an exceptional choice. They let your audience know you're thinking of them during important life events, and we can design a program to fit any budget or marketing plan. Plus, they're automated, which takes the guesswork out of it. With a personalized approach and high rate of engagement, Event Postcards are a win-win for consumers and businesses alike."

Whether consumers in your neighborhood are making moves, ready to celebrate or entering a new stage of life, bringing direct mail outreach to them during specific life events is a proven and personalized way for your business to get its name out there. For more information on advertising with Valpak Event Postcards, visit valpak.com/advertise/postcards-event.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

St. Petersburg, FL (September 13, 2021) – This October, Valpak is delivering something kooky, spooky and delightful to consumers! The Addams Family is back with a brand-new feature-length film in theaters and on demand October 1. To help celebrate, Valpak has curated an unprecedented special collection of envelopes with exclusive creative celebrating the first family of Halloween.

Valpak has been scaring up local and national savings for consumers nationwide for over 50 years, but this October – for the first time ever – it's presenting a collection of five special edition Valpak Blue Envelopes, each showcasing one Addams Family character. Morticia, Gomez, Wednesday, Pugsley or Fester will each deliver "Greetings From" a beloved vacation destination, right into consumers' homes.

Each envelope will encourage consumers to share in the frightening fun on social media, using #SnapSnapValpak to reveal which envelope they received and spread the word about the new major motion picture. Plus, consumers who dare to look inside these envelopes also have the chance to find a real treat: a $100 Instant Win check. That's 100 reasons to head to the mailbox and potentially fund some fall festivities!

Jay Loeffler, Chief Revenue Officer at Valpak, shared: "We're beyond excited to collaborate with MGM once more to get consumers excited about "The Addams Family 2." Working with this iconic franchise to help consumers kick off the fall season with a brand new adventure, interactive campaign and unbeatable savings is an amazing opportunity. Also, we can't wait to showcase our collection of five special edition envelopes – for the first time in Valpak history!"

A sequel to the 2019 smash hit, "The Addams Family 2" finds Morticia and Gomez distraught that their children are growing up, skipping family dinners and totally consumed with "scream time." To reclaim their bond, they decide to cram Wednesday, Pugsley, Uncle Fester and the crew into their haunted camper and hit the road for one last miserable family vacation. Their adventure across America takes them out of their element and into hilarious run-ins with their iconic cousin IT, as well as many new kooky characters. What could possibly go wrong? The film features the voices of Oscar Isaac, Charlize Theron, Chloë Grace Moretz, Javon "Wanna" Walton, Nick Kroll, Snoop Dogg, Bette Midler, Bill Hader and more.

Combined with the scary-good savings delivered by Valpak, this partnership is the kind of family-friendly fun that consumers will love. Envelopes hit homes during the month of October, just in time to catch "The Addams Family 2" in theaters or on demand October 1. Consumers can view the official trailer here as they prepare to wish the family "Boo-voyage!"

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

St. Petersburg, FL (June 30, 2021) – As restrictions begin to lift and businesses bounce back, one company is giving consumers more spending power – delivered right to their mailboxes! Valpak, creators of the Blue Envelope of Savings that arrives in 39 million homes each month, is making a significant change to its fan-favorite Instant Win program for July.

Since 1988, Valpak consumers have won millions of dollars in cash and prizes by opening their Blue Envelopes. Every month, they can look forward to potentially finding these $100 surprises in randomly selected envelopes. For some added summer fun, Valpak is TRIPLING that amount to $300 in July – the largest single value prize ever included inside their envelopes. For these lucky winners, that's 300 reasons to "Open up the Neighborhood."

While $300 with no strings attached may seem too good to be true, as Valpak likes to say, "It's real!" Consumers can read news coverage about Instant Win and view videos from past winners at https://www.valpak.com/promotions/instantwin, and all Instant Winners are encouraged to join in the fun and share their stories there.

Chris Bilotta, Director, Promotions and Partnerships at Valpak, shared, "One of Valpak's core objectives is to engage our recipients with 'surprise and delight' promotions, which they love, both inside and outside of our iconic envelope. Increasing Instant Win prizes to $300 in July is our way to help our neighbors celebrate summer and thank them for opening their envelopes. With 93% of Valpak households doing just that, we're helping people across America save with a smile."

Valpak recently expanded its household reach by more than half a million homes and shows no signs of slowing down - that's more savings to more homes and more chances for consumers to win big. Their $300 Instant Win envelopes hit homes between 7/3-8/3, so be sure to keep an eye on your mailbox...you might just find a little bit of sunshine in there!

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

St. Petersburg, FL (June 7, 2021) – Valpak, the company behind the iconic Blue Envelope of Savings that arrives in 39 million mailboxes each month, is expanding. The company has added 57 new neighborhoods, increased its household reach by more than half a million, and introduced a bi-monthly mailing in six markets.

New Neighborhoods & More Households

This June, 57 new neighborhoods will receive their first Blue Envelope of Savings. The expansion is happening in cities throughout the U.S., including Albuquerque, Chicago, Cleveland, Detroit, Houston, Omaha and Tampa Bay. Altogether, Valpak will be reaching 610,000 more homes.

In addition in August, Valpak is adding a brand new market – Chattanooga, TN – and plans to expand to Knoxville in 2022.

Twice-a-Month Mailings & More $100 Checks

In 2020, Valpak piloted bi-monthly mailings in Denver and Phoenix. Based on the success of those markets, in March 2021, the company added twice-monthly mailings in Albuquerque, Cleveland, Detroit, and St. Louis. In Minneapolis, Valpak is conducting a mailing every three weeks, which means household receive a total of 16 blue envelopes a year.

Households in the six areas have been receiving two Valpak-branded envelopes, running approximately two weeks apart. That's double the savings for consumers and double the opportunities for businesses to get their ads into the homes of potential customers who want their products.

The second mailings in the six markets are sent in a light blue Valpak envelope and include the randomly inserted, no-strings-attached $100 checks. That means consumers in the six markets have two opportunities each month to get a surprise $100 check. Since 1988, Valpak consumers have won millions of dollars in cash and prizes – just by opening their Blue Envelopes.

Valpak Growth

During the past year, Valpak has been dedicated to adapting, innovating and extending its reach to help local businesses weather the pandemic. Through its suite of powerful direct mail products – including targeted, customizable postcards that utilize QR code technology – Valpak has supported businesses' new hours, offers, social distancing protocols and service options and delivered those messages to customers at a crucial time.

Valpak CEO & President Mike Davis commented, "Having a growth mindset has been crucial during the past year. Now more than ever, Valpak is dedicated to helping people save, businesses grow and neighborhoods thrive, and expanding is one way we're helping to keep beloved local businesses top-of-mind in ever-changing circumstances."

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

St. Petersburg, FL (May 24, 2021) – Awesome awaits this summer, with a special surprise for some lucky LEGO® fans! Valpak – the company that delivers savings to neighborhoods across America each month – is joining LEGOLAND® Resorts to bring family fun back in a big way, starting with a grand prize trip to LEGOLAND® New York Resort!

To celebrate the opening of its latest theme park, LEGOLAND is taking over Valpak's June envelope. Consumers can register at valpak.com/LEGOLAND for the chance to win a VIP experience at the ultimate LEGO theme park destination in Goshen, New York. The prize package includes four (4) 2-day tickets to LEGOLAND New York, flights, hotel, car rental and even spending cash – just in time for fun in the sun!

With seven themed lands and a 250-room LEGO-themed hotel that's built for kids, LEGOLAND New York is ready to welcome visitors from far and wide to experience rides and attractions like its signature roller coaster, The Dragon, LEGO NINJAGO® the Ride, and much more! To launch consumers on their summer fun adventure, all LEGOLAND-themed Valpak envelopes can be redeemed for one (1) FREE child's ticket to LEGOLAND New York Resort or any other Merlin Entertainments attraction nationwide. Plus, there will be a special surprise in a few random envelopes: a family 4-pack of tickets!

Jay Loeffler, SVP at Valpak, shared, "Valpak is so excited to partner with entertainment legend Merlin Entertainments, not only to bring attention to the exceptional local deals in our Blue Envelope of Savings, but also to help families get back to having fun safely! By making each envelope good for one child's admission ticket, we hope to help our neighbors build some amazing memories this summer!"

"We're so excited to partner with Valpak to help families make unforgettable memories at LEGOLAND New York this summer," said LEGOLAND New York Resort Divisional Director Stephanie Johnson. "This bricktastic opportunity is the perfect summer surprise to delight families that are eager to get out and spend time riding, climbing, building, playing and learning together."

Get ready for sunshine, savings and a Summer of Awesome! LEGOLAND-branded Valpak envelopes arrive in homes 5/25 – 7/6. Consumers can visit valpak.com/LEGOLAND for promotional details and sweepstakes rules.

About Merlin Entertainments
Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's number one and the world's second-largest visitor attraction operator, Merlin operates 129 attractions, 21 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin's purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.

See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

St. Petersburg, FL (April 27, 2021) – Valpak, the company behind the fan-favorite Blue Envelope of Savings, is teaming up with Tennis Channel and Uber Eats to celebrate The French Open and bring exceptional deals to consumers across America.

Tennis Channel is a perfect match for Valpak, delivering a highly affluent and active audience as it presents the centerpiece event (also known as Roland-Garros), one of the most prestigious and highly anticipated in the world of sports. To help promote it, Valpak's May envelope cover will feature tennis legend Serena Williams in action, encouraging consumers to watch the tournament, save $22 on a Tennis Channel PLUS subscription and register on valpak.com for the chance to win a trip to Paris for the 2022 French Open.

The promotion also pairs with food delivery pro Uber Eats to serve up an offer to new customers, ensuring they never miss a second of the action. They'll have the home court advantage, with $5 off any first order when they use code "Valpak2021." While they enjoy their meal, consumers can look inside their Valpak envelope for the chance to find a randomly inserted $100 Instant Win check, making this promotion a true game changer.

"Valpak is dedicated to bringing our consumers winning deals and connecting them to local businesses they'll love. We're proud to partner with organizations like Tennis Channel to put premium offers and prizing in our envelopes, and we can't wait to help spread excitement for the French Open to neighborhoods all over America!" offered Jay Loeffler, SVP of Valpak. He continues, "In addition to a great entertainment experience and the chance to win a once-in-a-lifetime trip, we are thrilled to tie in Uber Eats to support local restaurants and give fans the food they crave while they enjoy this prestigious tournament."

"Valpak's extensive reach greatly aids Tennis Channel's promotion of our coverage of the French Open, one of the signature events in our annual schedule," said Neil Roberts, Executive Director of Marketing, Tennis Channel. "We're excited to partner with them to remind Valpak recipients around America that the tournament is underway again in May."

Look for these specially marked Valpak envelopes hitting homes April 27-June 1. Then, tune into Tennis Channel for a special 60-second segment that highlights the campaign and Valpak savings leading up to the French Open, which airs May 30-June 13 on Tennis Channel.

About Tennis Channel
Tennis Channel, which is owned by Sinclair Broadcast Group, is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights at the US Open, Wimbledon, Roland Garros (French Open), Australian Open, ATP World Tour events, WTA competitions, Davis Cup and Fed Cup. Tennis Channel is carried by all of the top 10 video providers.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

St. Petersburg, FL (Feb. 24, 2021) – Grocery giant Albertsons Companies, Inc. is gearing up for one of its most anticipated, fan-favorite events: The Monopoly Shop, Play, Win!® game! The Monopoly program is Albertsons Companies' largest national event and is now in its thirteenth year. Consumers can play online or at participating stores from March 3 to May 4, 2021.

To maximize excitement around the program, Valpak – the company behind the Blue Envelope of Savings that mails to 39 million households nationwide - is getting in on the game! Albertsons Companies is taking over the March mailing, meaning Valpak recipients have the exclusive chance to win even more. In addition to the $230 million in prizes and money-saving offers awarded during the Monopoly event, $100 Instant Win gift cards will be inserted in select Valpak envelopes during the game (valid at participating stores). Plus, when they play, consumers can really win big with the chance to score free groceries for life!

Angela Moore, Director, CPG Media and Marketing at Albertsons Companies shared, "The Shop, Play, Win!® game is one of our most fun, creative and engaging consumer events of the year, and we're thrilled to bring it back! The chance to save money and win prizes resonates with consumers big time, and we're reaching more of our audience this year than ever before through our partnership with Valpak. With $100 gift cards and free groceries for life up for grabs, be sure to open your envelope in March!"

"Our passion is to bring great content, value and an immersive experience to the Valpak consumer, and our partnership with Albertsons Companies for Shop, Play Win!® is the embodiment of all three," added Jay Loeffler, Vice President of National Sales at Valpak. "We are thrilled to bring this program to market with Albertsons Companies and can't wait for our consumers to engage, both in the envelope and online."

Albertsons Companies-branded Valpak envelopes will hit homes during the month of March. No purchase is necessary to participate or win in the Monopoly event, and consumers can visit ShopPlayWin.com to learn how to play, download the app and see full rules.

About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the United States. The company operates stores across 34 states and the District of Columbia under 20 well-known banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2019 alone, along with the Albertsons Companies Foundation, the company gave $225 million in food and financial support. In 2020, Albertsons Companies made a $53 million commitment to community hunger relief efforts and a $5 million commitment to organizations supporting social justice. These efforts have helped millions of people in the areas of hunger relief, education, cancer research and treatment, social justice and programs for people with disabilities and veterans' outreach.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com

St. Petersburg, FL (Jan. 6, 2021) – Valpak is giving consumers the chance to kick off 2021 with some extra cash while they enjoy their favorite Disney sounds from the Disney Hits playlist year 'round.

To get the year off to a great start, for the month of January, Disney Music Group is doubling (yes doubling!) the usual Valpak Instant Win prize to $200. Since 1988, Valpak consumers have won millions of dollars in cash and prizes – just by opening their Blue Envelopes. Every month, consumers can look forward to potentially finding these $100 surprises in randomly selected envelopes, no strings attached. Who couldn't use a bit of extra cash this time of year?

Leveraging the magic that only Disney music can bring, the envelope will drive consumers inside for deals on the products and services they want and need. After all the holiday spending, families across America will be looking for savings in categories like health, home services, beauty, fitness, grocery and local dining – an industry in need of support now more than ever – and Valpak is their go-to resource.

The iconic Blue Envelope of Savings will also promote “The Happiest Playlist on Earth,” where fans can listen to a collection of their all-time favorite Disney songs from films and television, plus new classics including “Soul” and “Frozen,” “The Lion King,” “Aladdin,” “Frozen 2,” “Coco” and many more. These can be accessed by scanning a QR code on the envelope, so staying connected to entertainment is fast, easy and fun.

Valpak CEO and President Mike Davis shared, "There's nothing like the wonder and joy that Disney music brings to kids and adults of all ages. We can't wait to bring that into homes in all the neighborhoods we serve and help connect Disney music fans across America to tunes from their legendary and beloved catalog. An envelope full of local and national savings, plus the chance to win $200, will definitely put a smile on consumers' faces!";

Valpak envelopes featuring the Disney Hits playlist will be arriving in homes January 4 to February 2, 2021, bringing the happy to a neighborhood near you.

About Disney Music Group
Disney Music Group is home to Walt Disney Records, Hollywood Records, Disney Music Publishing, Buena Vista Records, and Disney Concerts. In addition to the labels' genre-spanning rosters and its rich catalog of classic and enduring music, DMG also releases film and television soundtracks such as the chart-topping “Frozen 2” and “Bohemian Rhapsody,” the Emmy® winning “The Mandalorian,” Oscar-winning “Coco” and “Moana” soundtracks, and the Oscar and Grammy-winning “Frozen” soundtrack. Recently released titles include “The Mandalorian” Season 2 and “Soul.” To stream classic Disney hits, please visit: disneymusic.co/DisneyHits.

About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.

Check out these fun ways to energize your daily routine – and savings game – in 2021.

Valpak Media Contact
Tanya Creel
Director, Marketing & Communications
Valpak
727-399-3068
tanya_creel@valpak.com